Public Relations Industry Trends in the United States: A Comparative Analysis (Past 12 Months vs Last Year)
The digital landscape has continued to play a pivotal role in shaping PR activities. Social media platforms, online influencer collaborations, and digital storytelling have gained momentum as effective channels for reaching and engaging with target audiences. Comparatively, over the past 12 months, there has been a steady increase in the adoption of digital PR strategies as organizations recognize the need to adapt to their audiences’ changing media consumption habits.
